The story of how the consumer society and the American fashion for "healthy eating" really high in sugar is actually making us obese. Australian director and actor Damon Gamo filmed his experiment, during which he begins to eat exclusively food labeled “healthy” (healthy) to reveal to the audience the whole bitter truth about sugar, which is actually hidden in freshly squeezed juices. , low-fat yoghurts, muesli, protein bars and other "healthy" foods.

The film demonstrates the changes that occur in the body of a young man who was not overweight before the experiment . Through an educational journey, Damon brings to light unknown facts about how the food industry is built, that the desire to reduce fat (calories) is really just distracting people from the real harm that sugar causes (including leading to obesity).